Sensitive Midwifery - Issue 44 - October 2019

Looking towards the future with 2020 vision A t its heart, Sensitive Midwifery – the symposium, magazine and other initiatives – has always been about encouraging natural, respectful midwifery. In order to continue our call to support sensitive midwives, we’ve been taking a look at changing trends (from today’s economic challenges to technological opportunities), while keeping our eyes on our core goals. For a couple of years now, Sensitive Midwifery has been navigating a time of transition. Our legendary Sister Lilian – who over the course of her career, has left a significant mark in the South African midwifery landscape – has been taking hands with the next generation, so that the Sensitive Midwifery brand can continue to thrive. However, we must face that marketing trends are rapidly changing and it’s extremely tough to keep up with the rising costs of publishing and educational conferences. After two years of mentoring Midwife Specialist Margreet Wibbelink to take over the helm, a new structure for Sensitive Midwifery will be implemented from 2020. The online space will feature prominently, but we'll still continue organising meetups, because we believe in real connection time and face-to-face interaction, no matter how much times are changing! We’ll be o ff ering valuable content and training courses that are both rigorous and riveting in both spheres. Our vision is to keep you up to date and fully empowered, so that you can practise sensitive midwifery in every setting. All eyes – and ears – on the 2020 vision As part of our commitment to grow and support sensitive midwives, you can expect: • Sensitive Midwifery ’s acclaimed mix of evidence- and intuition-based content to continue in all our initiatives • Our much-loved two-day annual flagship Sensitive Midwifery Symposium in Johannesburg to continue • The other three Sensitive Midwifery Symposium events to be replaced with FREE half-day Sensitive Midwifery Seminars in various provinces of South Africa • That while it’s sad to say goodbye to the beautiful Sensitive Midwifery Magazine , we will be launching Sensitive Midwifery ’s very own Birth&Baby YouTube channel , plus a Birth&Baby Podcast ! • To receive regular midwifery community emailers, which will have evidence-based, interesting midwifery content and links to our Birth&Baby Blog , YouTube channel and Podcast . • Our Sensitive Midwifery Facebook and Instagram updates to continue • Sensitive Midwifery Academy to be o ff ering innovative, upscaling midwifery training courses – online, as well as face-to-face (see more about the Certified Sensitive Midwife Course on page 59) • To receive a few Sensitive Midwifery educational items like posters, topic-specific guides, gestational wheels, etc. each year • To find various membership opportunities, to ensure that every midwife and maternity care worker can be part of the Sensitive Midwifery Community Join us on the Sensitive Midwifery journey! Posterior 57 eSensitive Midwifery Magazine Issue 44

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